Smith & Cult
Social Media Strategy
When Smith & Cult rebranded in early 2019, they engaged me to define their tone of voice for social media. I created a deck that spoke to the brand’s carefree, open-minded, and rebellious spirit and explained its unique space in the beauty industry. To put theory into action, I also wrote a handful of posts.
Web Copy
I wrote copy for every page of SmithandCult.com when the brand relaunched.
Banners
I wrote headlines and all other copy for banners on the website.
Product Descriptions
I wrote product descriptions for the entire line and reinforced the brand’s irreverent voice.